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Foreign Investors Council
47, Gospodar Jevremova Street, IV Floor, 11000 Belgrade, Serbia
Phone: +381 11 3281 958, 3281 965
e-mail: office@fic.org.rs

MENI

Member News

20. June 2019.

Ikea Achieves 9% Market Share in Serbia

The Serbian market has had a very positive response to the arrival of IKEA, thus the global furniture chain has managed to achieve a 9% market share in Serbia with only one store, Re-gional Manager at IKEA for South East Europe Vladislav Lalic said in an interview for Maga-zin Biznis.

The company will also invest EUR 50 mn in a retail park next to its department store in Bubanj Potok. “The construction starts in autumn and we expect the opening to take place in late 2020 or early 2021. This retail park should attract 3 mn visitors and around 450 new people should be hired,” said Lalic, recalling that IKEA had invested EUR 70 mn in the construction of its department store in Serbia.

Source: Executive Newsletter

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